What is Ayurvedic Skincare?

Originating from the Indus Valley Civilization, Ayurveda has harnessed and continues to use the power of natural materials and herbs to heal, inspire and empower. This 5,000-year-old science utilizes the 5 elements - Ether, Air, Fire, Water, Earth - to bring about balance and harmony in the body no matter your dosha. 🧘🏽⁠
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Ayurveda has always played a huge role in our founders’ lives because their family roots are in India, and many of the remedies their parents taught them are rooted in Ayurvedic medicine and rituals. Pure Alchemy Beauty co-founder Bhavna is also an Ayurvedic practitioner, and Pure Alchemy Beauty is proud to be one of the few Ayurvedic skincare brands founded by a certified Ayurvedic master! 🌿⁠
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Ayurvedic skincare means honoring Ayurveda through every step in the process while creating skincare products. Pure Alchemy Beauty’s ingredients are organic or sustainably wildcrafted from nature because purity and integrity are vital to any formulation. The company creates its products the traditional Ayurvedic way as well. One batch of Sun Beam Radiance Oil takes two weeks to create because all the Ayurvedic herbs are specially steeped to create a strong and effective facial oil!⁠
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The founders of Pure Alchemy Beauty feel privileged and honored to expand the reach of this incredible medicine and culture to their customers. ✨⁠
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