Ingredient Spotlight: Licorice⁠

⁠Licorice is a favorite ingredient here at Pure Alchemy Beauty - that's why it's in both our Turmeric Glow facial mask and Sun Beam Radiance Oil! This sweet (literally sweet like candy) plant can grow up to five feet tall in the wild and has been used for centuries for all kinds of ailments. It was even discovered in King Tut's tomb! What can this root do?⁠

🌿 Brighten skin, reducing hyperpigmentation while also reducing free radical production⁠
🌿 Reduce inflammation thanks to its main components, glycyrrhizin and glabridin. These powerful antioxidants protect our skin from UV rays while also brightening⁠
🌿 Balance skin through its adaptogenic properties to help regulate any toxic effects on the skin including stress⁠
🌿 Fight oxidative stress to reduce the effects of aging⁠