Five reasons you should be using Hyaluronic Acid in your skincare routine

What is it about Hyaluronic Acid that makes it so popular with literally everyone who uses it?

You may have noticed all the celebrities and influencers dropping the name of this acid everywhere, but what does it even do? Across the board, Hyaluronic Acid has ALWAYS been a favorite skincare ingredient that all who use it rave about. And honestly, we can see why.

Hyaluronic Acid is a MOISTURE MAGNET

Even though Hyaluronic Acid is chemically classified as an acid, don’t be afraid. It is so gentle and smooth you won’t even be able to tell it’s an acid! Hyaluronic Acid is a ‘humectant’ which means that it works like a sponge when you apply it - it holds moisture so that your skin can look and feel soft, supple, and smooth. Hyaluronic Acid helps to lock moisture in your cells so that your skin can be plump and bouncy all day.

It’s a naturally occurring chemical in our own bodies

Since our bodies product Hyaluronic Acid naturally, when we apply a synthetic version of it to our skin it helps to restore our naturally occurring levels of HA. As we age, our bodies produce HA slower, which can lead to the appearance of dull, dry, uneven, and wrinkled skin. Hyaluronic Acid helps plump the skin and fills in any fine lines and textured spots to smooth and hydrate your complexion.

It works on every skin type

Even though most sites rave about Hyaluronic Acid for dry skin, this powerful acid can be used for every skin type. All skin types need moisture. Since Hyaluronic acid is so lightweight, it doesn’t weigh down oily skin types and can actually help sebum production since oily skin is indicative of dry skin - ironic right? By promoting proper moisture balance in the skin, Hyaluronic Acid prevents the over-production of oil that clogs pores and causes breakouts. It also helps to fight against environmental aggressors and free radicals which can protect your skin against pollution.

Protects your first line of defense

When the lipid barrier is further enhanced and protected by Hyaluronic Acid, the skin is better able to defend itself against environmental age-factors and pollutants. When it’s not fighting these toxins, the skin remains less wrinkled, brighter, and bouncier longer. A good tip to remember: preservatives used in a lot of products can break down your barrier by killing off the good bacteria that also defend the surface of your skin against toxins. The result is a loss of moisture, as well as potential irritation and even infection. 

Hyaluronic Acid can easily be added to your routine

Since it’s becoming such a popular ingredient in the skincare industry, most brands have products that feature it. With modern acids, we can transform Ayurvedic medicine and Ayurvedic beauty into even more powerful formulations. Our Turmeric Glow Face Mask has Hyaluronic Acid in it to provide your skin with a wave of hydration. When you hydrate the mask with water, it mixes into a gel like consistency that plumps your skin when applied. At Pure Alchemy Beauty, we want you to have the best of both worlds.